Friday, February 19, 2010
I randomly flipped open Seth Godin's Purple Cow and found Moore's Idea Diffusion Curve. Click on the title to read it on Seth's blog.
Yup, the people who sign up at 95% are definitely not the masses. They are the Innovators and Early Adopters.
Reminds me of that brilliant Apple TVC that always makes me teary eyed. I'm a crazy one too, a misfit.