Thursday, February 02, 2006

Neil French

4 years into my career as a copywriter, I had the privilege of working with Neil French. From him, I learnt that an advertising master is one who is able to identify the core issue, solve it, and then explain it so clearly that everyone else immediately sees it too. Cracking the brief brilliantly is not enough, true mastery as Neil has demonstrated many times, is in being able to make the logic of the solution appear obvious.

Check his site and you'll see what I mean. It's


Blogger Ying said...

Neil French's my idol too! ^_^

12:33 AM  

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